Butterflies are a metaphor for transformation and hope. Across cultures, a butterfly has become a symbol for rebirth and resurrection, for the triumph of the spirit and the soul over the physical: resilience.

​

Like butterflies, our themed Breakfast with ICE series seek to transform and energise small businesses and to help plant new seeds for a breed of ethically aware and resilient entrepreneurs to blossom.

While a butterfly is an exquisite winged creature of delicate beauty, like SMEs, we recognise that their majestic yet fragile trance belie the intrinsic value they contribute to their habitats and biodiverse ecosystems they pollinate. So we believe that startups, SMEs and entrepreneurs can harvest the breakfast nectar of insights and opportunities as they strive to thrive.